English to Serbian Art/Literary Advertising / Public Relations marketing, literature

In the advertising industry, account executives are the second-lowest-ranking members of the client service department, outranking only entry-level account coordinators. The word "executive" here means to "execute" - that is they are mostly responsible for more practical parts of the advertising jobs (ie leaflets, distributions, adaptations of materials from different languages etc). They answer to the respective account supervisor and/or to the client service director/account director. That depends on the country and on the account you are working for. In Spain for example, an account executive could probably develop very important campaigns on his/her own.