Glossary entry

Dutch term or phrase:

de return komt niet vanzelf

English translation:

the rewards don't come easily

Added to glossary by Chris Hopley
Oct 1, 2009 12:55
14 yrs ago
Dutch term

De return komt echter niet vanzelf

Dutch to English Marketing Journalism
This is an article about e-marketing for a business school's magazine. I'm looking for a good, fluent alternative to my "There's no such thing as a free lunch", which isn't entirely appropriate, I feel.

Interviewee x (the school's web content manager) has just ticked off the advantages of e-marketing. Then:

**De return komt echter niet vanzelf.** Online marketing is een prijzige, tijdsintensieve bezigheid en vergt de nodige voorbereiding. Een van de sleutels tot succes is een goed verhaal. “Een boodschap zonder inhoud brengt niets op,” weet x.
Change log

Oct 8, 2009 07:43: Chris Hopley Created KOG entry

Proposed translations

22 mins
Selected

to generate a return, you need to keep at it

The way I read it, the person is saying that you can't just sit back and watch the return come in. You need to work at it. The following sentences seem to bear this about: it costs a lot of time and money.
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4 KudoZ points awarded for this answer. Comment: "I actually decided to use something completely different (The rewards don't come easily, though) but this is closest in flavour and pointed me in the right direction. Thanks to everyone for the suggestions."
+1
12 mins

The return is not evident!

or "The return is not obvious/guaranteed/automatic"
Peer comment(s):

agree Oliver Pekelharing : I like 'The return is not guaranteed'.
2 mins
Thanks.
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17 mins

The returns won't come without investment

In het Nls is enkelvoud 'return' gebruikt maar ik zou het zo zeggen: komen niet vanzelf - won't come without investment
Peer comment(s):

neutral writeaway : it's return in English too. returns takes us somewhere else.....
7 mins
thank you
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+1
28 mins

The return will not happen overnight

The return will not happen overnight
Peer comment(s):

agree Tina Vonhof (X) : I.m.o. the most likely expression a person might use in that situation.
2 hrs
ty Tina
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3 hrs

But returns don't happen by magic.

and you would then carry on talking about the effort and investment of time and money involved...
Something went wrong...
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