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Glossary entry

Dutch term or phrase:

oerbrood

English translation:

artisan bread

Added to glossary by Serge Wolff
Apr 22, 2013 13:53
11 yrs ago
4 viewers *
Dutch term

oerbrood

Dutch to English Other Food & Drink translation of a menu
Context van de menukaart (lunchgerecht): SERRANOHAM, oerbrood met bieslook roomkaas en rucola
Proposed translations (English)
4 +2 artisan bread(s)
4 +3 Real Bread
4 +1 old-fashioned bread; ‘Oerbrood’
4 +1 Ancient grain bread
4 primal-bread
4 scratch bread
3 vintage bread
3 -1 rye bread, ancient bread
Change log

Apr 22, 2013 15:45: writeaway changed "Field (specific)" from "Cooking / Culinary" to "Food & Drink" , "Field (write-in)" from "(none)" to "translation of a menu"

Discussion

Charlesp Apr 24, 2013:
"It is brand, rather than a generic type."(WiardS) I agree with WiardS. And I agree with Nora: "I don't know if there's a real translation for oer brood
..." and WiardS confirms that "this is no more than a marketing gimmick: http://www.c1000.nl/assortiment/onze-verswereld/oerbrood.asp...
So I'd double-agree with the proposed answer ""Oerbrood" (as proposed by Michael).

--- {p.s. what a funny post this has become!} ≧◔◡◔≦
Serge Wolff (asker) Apr 23, 2013:
Thanks for your comment, Lianne. Can't we ask this question for any name that is given? I mean: what is 'oer' and what is not? What's in a name? Let's discuss ...

By the way, I forgot to answer your question about the link (derodekater). That is not the menu I am translating.
Lianne van de Ven Apr 23, 2013:
Nope I can't think of what a non-authentic bread would be like in this context. Now, if you travel through Afghanistan or Morocco and you stay in a Western hotel it might be nice to get an authentic bread at the market... but on a menu... I would probably consider leaving the place all together.
Serge Wolff (asker) Apr 23, 2013:
Many options Wow, indeed a lot of options are given. Thanks to all of you who are thinking with me. I tend to think that there is no literal translation for this term. I will discuss it with the customer. If he doesn't stick to the original not translated word 'oerbrood', I also tend to translate it like 'authentic bread'. What do you think of that?
Charlesp Apr 23, 2013:
Heritage bread I have another suggestion: Heritage bread.

See e.g.: www.heritagerecipes.com/recipe-types/bread-and-pastry-recip...
Barend van Zadelhoff Apr 22, 2013:
authentic bread with ... to add to the embarressment of riches :-)

authentic = authentiek, onvervalst, echt, origineel

Authentic Bread Co.

@AuthenticBread


Award winning organic bakery based in rural Gloucestershire. We use the best quality ingredients and traditional, handmade methods of production.

https://twitter.com/AuthenticBread
Lianne van de Ven Apr 22, 2013:
artisan bread (oerbrood) This is how I would translate it. I think it is a good idea to keep the source word as well as a useful translation.
Wiard Sterk Apr 22, 2013:
C1000 This confirms for me that it is no more than a marketing gimmick: http://www.c1000.nl/assortiment/onze-verswereld/oerbrood.asp... It is brand, rather than a generic type.
Nora Pruyser (X) Apr 22, 2013:
farmer's bread, organic bread I don't know if there's a real translation for oer brood but the idea is that it's organic and traceable from the farmer's field to the baker's shelf. There's an article here (see link) which states that from the 14th of may onwards the bread HAS to be organic to deserve the name oer brood.

http://www.bakkerswereld.nl/Dossiers/Algemeen/2008/4/Oerbroo...
Wiard Sterk Apr 22, 2013:
Daily bread Never realised that mere bread could unleash such an array of opinions. As an 'artisan baker' of 'Real Bread' (sometimes using 'ancient grains'), I am quite pleased, though. Over to you, Serge, and good luck. Let us know which one you chose.
Kirsten Bodart Apr 22, 2013:
Yes, but should it not be real bio, then? Organic. In this case, I'm not sure if that Oerbrood would qualify for that label.
Lianne van de Ven Apr 22, 2013:
Time for lunch! ...
Lianne van de Ven Apr 22, 2013:
Bio bread Is dit het menu is waar het om gaat?
http://www.derodekater.nu/index.php?option=com_content&task=...

Ik vond vintage bread wel aardig, maar als ik het op een menu plaats dan denk ik eigenlijk toch te veel aan stoffige vintagewinkels met spullen uit de jaren 50. Zou ik niet doen. Old world bread is teveel alleen maar Europees brood. Ancient bread.... daar wordt regelmatig in mijn keuken over geklaagd wanneer het brood te oud is geworden. Als de densiteit van het oerbrood belangrijk is dan is het misschien belangrijk om "old-fashioned yeast bread" te gebruiken (sommige speciale broden zijn voor buitenlanders nogal eens sodabroden - bananenbrood, courgettebrood...broden die ik meer cake zou noemen).
Een hele poos heb ik broden gekocht die we gewoon biobrood noemden, met name vanwege de vaste kwaliteit waar ik bij oerbrood ook aan denk... Misschien dan bio bread...?
Wiard Sterk Apr 22, 2013:
Spelt en Einkorn Spelt en Einkorn zijn traditionele graansoorten, maar technisch gesproken zou "oerbrood" zonder gist gemaakt zijn. Het deeg uitgerold tot een pannekoek en tegen de binnenkant van de oven gebakken, ongeveer net zo als Nanbrood van Indië. Maar daar gaat het hier niet om. Ik denk dat je gewoon en leuke term in het engels moet vinden die aangeeft dat het om traditioneel brood gaat. Artisan Bread of Real Bread doen dat het best, in mijn gevoel.
Lianne van de Ven Apr 22, 2013:
Tenzij het om een of ander gepatenteerd brood gaat... technisch gesproken zou je dit met de klant willen overleggen om te beslissen welk idee overgebracht moet worden. Maar omdat de drijfveer achter deze benamingen voor minstens 50% marketing is, wordt het natuurlijk een wat arbitraire aangelegenheid.
Kirsten Bodart Apr 22, 2013:
ALs je kijkt op de website van Oerbrood http://www.biologischeaanbiedingen.nl/index.php?p=biologisch... zijn er inderdaad verschillende soorten. Waarschijnlijk was een soort niet meer genoeg, zoals met zovele van die dingen.

Real bread was ook mijn eerste idee, maar ik vind zelf dat het nogal vreemd uitziet op een menukaart. Ik bedoel, hopelijk krijg je inderdaad echt brood om te eten en gaan plastic...

Eigenlijjk is 'vintage bread' niet zo slecht, want het gebruikt ook oudere soorten graan die nu weer opnieuw gewaardeerd worden.
Michael Beijer Apr 22, 2013:
hmm I just checked various websites selling 'oerbrood' these days and it now seems to mean just 'artisan bread' (as suggested by Lianne). I think what I was describing was the original type, but that it now just means various types of artisan bread.
Michael Beijer Apr 22, 2013:
agree with Lianne as far as I can remember, I might have bought and ate the original 'Oerbrood' in the Netherlands. Years ago a type of bread appeared in the AH called 'oerbrood'. I agree with Lianne: it now means all kinds of different breads made using old-fashioned methods/ingredients.

I'm not sure about calling it 'artisan bread' though. As far as I know 'oerbrood' is made using VERY old-fashioned ingredients. I think I remember reading on the labels that types of grain were used that were originally by early human civilisations, or sth like that. Artisan bread is just bread made by a craftsman.
Lianne van de Ven Apr 22, 2013:
Oerbrood De vraag is of oerbrood alleen het brood is dat uit 80% rogge bestaat, of dat er de categorie mee wordt bedoeld die je op plaatjes ziet bij oerbroden. Ik denk zelf dat er oorspronkelijk een bepaald brood was dat oerbrood heette, maar dat de betekenis daarvan later uitgebreid en door anderen is overgenomen.

Proposed translations

+2
18 mins
Selected

artisan bread(s)

Deze broden heten artisan breads in de VS.

oerbrood
http://is.gd/NxHSIw

artisan bread
http://is.gd/Es34zc

--------------------------------------------------
Note added at 47 mins (2013-04-22 14:40:58 GMT)
--------------------------------------------------

Another very popular name is "old world bread"
http://is.gd/eRiSGl
Peer comment(s):
agree Charlesp : If "artisan bread" means that the bread is created in the same painstaking way that an artist might create a one of a kind piece of art, uniquely crafted, this must be for a very special (and expensive) restaurant.
31 mins
agree Michael Beijer : I think that 'artisan bread' actually sounds best in the context supplied by the Asker. I think trying to define what 'oerbrood' really is on a metaphysical-gustatory level might simply be overtranslating in this case.
58 mins
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "The customer says that the feeling should be expresses. From all the options, in the end, I think ‘artisan bread’ sounds best. It’s clear for English speaking people, also for those who are not familiar with regional marketing names, it has no double explanations and it feels best with ‘oerbrood’ as far as I can see it now. If it were the trade name to be expressed I would have chosen ‘Oerbrood’ suggested by Michael Beijer. In this case this will be my choice."
6 mins

primal-bread

primal-bread

--------------------------------------------------
Note added at 8 min (2013-04-22 14:01:37 GMT)
--------------------------------------------------

OR:
primal bread
Something went wrong...
12 mins

vintage bread

Peer comment(s):
neutral Michael Beijer : sounds like something you put up on the wall for decoration;)
54 mins
''vintage bread" seems to be mainly used in connection with vintage bread recipes which may not be useful here and there is also a lot from granny's days connected with it. On the other hand 'vintage' combines high quality with old or old-fashioned.
Something went wrong...
-1
13 mins

rye bread, ancient bread

There is not really an english translation for oerbrood or Urbrot. It is made from 80% rye, 20% wheat., sometimes with cummin
Example sentence:

Urbrot means “ancient bread.” It’s made without yeast, and with a high proportion of rye flour (often 80% rye, 20% wheat). Sometimes a touch of cumin is added. Apparently, the crust is very important on this bread. An Urbrot should have a hard, d

Reference:

http://vegetarische.wordpress.com/2008/10/05/german-bread-primer/

Peer comment(s):
disagree Kirsten Bodart : there is nothing on the website that says it is made from rye or without yeast. It's rather a label that has to evoke the idea it comes from the land, but they've got diifferent colours etc.
7 mins
Something went wrong...
+1
17 mins

old-fashioned bread; ‘Oerbrood’

'‘Oerbrood’, or old-fashioned bread, is a concept that paved the way for the 'new authenticity’ trend. That fresh-out-of-the-oven-give-us-that-bread trend. A good, solid basis with premium ingredients. Tasty and full of texture.' (http://www.od.eu/en/clients/oerbrood/ )

some people leave 'oerbrood' untranslated and stick it in quotes
Peer comment(s):
agree Charlesp : I agree! How about "old-world bread" ?
36 mins
Thanks!
neutral Wiard Sterk : Traditional or artisan sounds much better than old-fashioned, which suggests 'out-of-date'. Real Bread, however, is an accepted marketing term in Britain.
1 hr
fair enough. I think I would go with 'artisan bread', or maybe just leave 'oerbrood' untranslated and stick it in quotes. not so sure about real bread though.
Something went wrong...
+3
34 mins

Real Bread

In fact, artisan bread would be just as good. Oerbrood clearly stands for bread that is rustic, authentic and with traceable ingredients. That is what theReal Bread campaign promotes (and what I bake, by the way ;-) ).
Reference:

http://www.biologischeaanbiedingen.nl/index.php?p=biologischemerken-19

http://realbreadcampaign.blogspot.co.uk/

Peer comment(s):
agree Charlesp : That is a possibilty - but would it be understood? // I am familiar with it, but personally I think it is a silly term designed for a marketing campaign. // If Oerbrood is also a silly meaningless term, then Real Bread must be a good translation for it
21 mins
It is a very accepted marketing term. Google it. And by the way, Oerbrood is also a silly meaningless term. Thanks!
agree Lianne van de Ven : I like the Real Bread capitalized for a menu. It's simple and gets "the" message across.
28 mins
Thanks.
agree Barend van Zadelhoff : Authentic ? Anyway, 'oer' in 'oerbrood' means 'werkelijk, echt, zuiver, onvervalst' imo. So 'real' is an option. In fact, 'echt' occured to me as well but I had the same doubts as Charlesp. Perhaps 'authentic' is more of a marketing term, and more clear.
6 hrs
Thanks, Barend.
Something went wrong...
+1
55 mins

Ancient grain bread

I'll add one more option that is an almost iteral translation of "oerbrood". Very popular here in Canada and the US. It often contains a mixture of whole wheat and non-wheat grains (spelt, kamut, etc.), sometimes oats and/or crushed sunflower or pumpkin seeds. I buy it all the time.
Reference:

http://www.auntmillies.com/products/ProductView.aspx?prod=2342&cat=Breads

Peer comment(s):
agree Charlesp : sounds great!
40 mins
Something went wrong...
1 hr

scratch bread

How about "scratch bread" as an alternative.

If this is for a marketing campaign, there is endless possibilities for what unique name could be developed.

scratch bread (as in "made from scratch") made by a "scratch-bakery."



--------------------------------------------------
Note added at 1 hr (2013-04-22 15:28:36 GMT)
--------------------------------------------------

Reference for information on "Scratch Bakery"
http://www.goldmanskosherbakery.com/Goldie/tabid/72/EntryId/...

--------------------------------------------------
Note added at 15 hrs (2013-04-23 05:11:10 GMT)
--------------------------------------------------

What's a scratch bakery?

Scratch baking means that the baked goods are crafted on site, and are chemical-free and preservative-free. An additional advantage is that the baker can control the ingredients and accommodate any special dietary or allergy.

There is nothing pre-made or bought premixed. Each day, ingredients are selected, prepared, combined, baked and sold generally in small lots.

Some bakers call their scratch bakery an “artisan” bakery, meaning that the baked goods and breads are created in the same painstaking way that an artist might create a one of a kind piece of art. The products are made with select ingredients, individual skills, talent, and knowledge gained through years of experience.
Something went wrong...
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