Glossary entry

English term or phrase:

honest bake-off

French translation:

analyse impartiale

Added to glossary by Solen Fillatre
Mar 20, 2017 09:45
7 yrs ago
3 viewers *
English term

honest bake-off

English to French Bus/Financial Business/Commerce (general)
In a training for salespeople to help them convince clients to change (buy their solution)

A study by Forrester Research surveyed executive decision makers about why they made a recent purchase decision.
26% of respondents said that they decided based on an ***“honest bake-off”***, meaning, they did an objective evaluation with no favorites. The other 74% of executives said that they chose the seller who created a buying vision.

Proposed translations

1 hr
Selected

une analyse impartiale

et objective

Après avoir pesé les différentes options de manière impartiale (non partisane)
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4 KudoZ points awarded for this answer.
1 hr

un honnête temps de réflexion

un choix honnête
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