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Source text - English In 1952, with growth of the orange juice business in mind, Rossi purchased the Grapefruit Canning Company in Bradenton. The fresh fruit segments and orange juice business were so successful that he discontinued production of fruit boxes. He developed flash pasteurization in 1954, a process that rapidly raised the temperature of juice for a short time to preserve its fresh taste For the first time, consumers could have the fresh taste of pure not-from-concentrate juice in a ready to serve chilled package. The juice, Tropicana Pure Premium, became the company’s flagship product. In 1957, the company’s name was changed to Tropicana Products, Inc. to reflect the growing appeal of the Tropicana brand.
Translation - Dutch Met de groei van de sinaasappelsaphandel in het achterhoofd, kocht Rossi in 1952 de Grapefruit Canning Company in Bradenton. Het vers-fruit-segment en de sinaasappelsaphandel waren zo'n succes dat hij de productie van fruitdozen stopzette. In 1954 ontwikkelde hij flashpasteurisatie, een proces waarbij de temperatuur van vers sap gedurende korte tijd snel werd verhoogd teneinde zijn verse smaak te behouden. Consumenten konden voor het eerst de verse smaak van puur niet-uit-concentraat-verkregen sap in een gekoelde kant-en-klare verpakking krijgen. Het sap, Tropicana Pure Premium, werd het vlaggenschipproduct van het bedrijf. In 1957 werd de bedrijfsnaam veranderd in Tropicana Products, Inc. om de groeiende aantrekkingskracht van het Tropicana-merk te weerspiegelen.
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Other - Universiteit Leiden
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Years of experience: 8. Registered at ProZ.com: Sep 2019.
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