Glossary entry (derived from question below)
Spanish term or phrase:
plafones
English translation:
lightboxes / light boxes
- The asker opted for community grading. The question was closed on 2021-03-05 09:54:17 based on peer agreement (or, if there were too few peer comments, asker preference.)
Spanish term
Spain
Art and Humanities specialist
Native in: English (Variants: Canadian, US) 
Works in: Spanish to English
plafones
Creo que quieren decir "cuñas," que por lo visto son anuncios del radio, pero no estoy segura de "plafones." He visto que es un método que se puede usar en Publicidad en el lugar de venta, y CREO que son "lightboxes," pero no estoy 100% segura, porque no he visto ninguna foto en ningún lado que no sea un techo, que no tiene nada de sentido en el contexto. ¿Tenéis alguna idea? (Marketing para azulejos cerámicos, España)
| 3 +6 | lightboxes / light boxes |
Robert Carter
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| 4 | ceiling lights |
Katarina Peters
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| 3 | advertising panels |
Lisa Rosengard
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Mar 2, 2021 06:39: Marie Wilson changed "Level" from "Non-PRO" to "PRO"
PRO (3): philgoddard, Beatriz Ramírez de Haro, Marie Wilson
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Proposed translations
Mexico
Translating full-time since 1998
Native in: English (Variant: British) 
Works in: Spanish to English
lightboxes / light boxes
A backlit face-tensioning frame for bright POP communication. Framed or free-standing, single or double-sided, our MX lightbox is available in three styles:"
https://www.prismaflex.com/en/street-furniture-and-advertisi...
Check out the photos here:
"Plafónes LED. Publicitarios."
https://www.maupe.com/Empresa/plafon-led-sosporte-publicitar...
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Note added at 35 mins (2021-03-01 23:36:19 GMT)
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"Poster Light Boxes for Illuminated Marketing and Advertisement Displays"
https://www.displays2go.com/C-3837/Poster-Light-Boxes-Illumi...
| Wonderful, that's just what I was thinking it was. Thank you for the proper terminology in English! |
| agree |
philgoddard
18 mins
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Thanks, Phil.
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| agree |
Barbara Cochran, MFA
27 mins
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Thanks, Barbara.
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| agree |
Beatriz Ramírez de Haro
58 mins
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Gracias, Beatriz.
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| agree |
David Hollywood
2 hrs
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Thanks, David.
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| agree |
Marie Wilson
7 hrs
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| agree |
Manuel Aburto
: https://www.google.com/search?q="light box sign"&tbm=isch&ve...
16 hrs
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Canada
Accuracy and A1 presentation
Native in: Hungarian , English (Variant: US)
Works in: English to Portuguese, Portuguese to English, Hungarian to English, and 13 more.
ceiling lights
| No, no tiene sentido en el contexto. |
United Kingdom
experienced and well qualified linguist
Native in: English (Variant: UK)
Works in: Spanish to English, English, Spanish, and 3 more.
advertising panels
"Billboard advertising in the United States is the most popular form of outdoor advertising, as it has strong effects and impacts on some people while it offers good value for money. Billboards are usually seen along busy roads and traffic junctions and are also a form of high street advertising."
"Advertising spots are broadcast between or during regular programmes on TV and radio, and at moments specified by the advertiser which are sometimes left for the broadcaster to decide when and if to use."
(Anuncios de publicidad se diseminan entre o durante programas o emisiones de la radio y la televisión, durante momentos especificados por el enunciante, y algunas veces están para que el diseminador (la emisora o la cadena) decida cuando o si se usan unos anuncios.)
(Como herramientas de publicidad y promociones hay útiles mercantiles, expositores, diseños con un catálogo digital. Además hay fichas técnicas, paneles, plazas de publicidad, folletos, paneles publicitarios, vallas publitarias, carteles y posteres de la pizarra.)
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Note added at 11 hrs (2021-03-02 10:32:18 GMT)
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Yes, within the field of advertising and publicity 'las cuñas' would be allocated slots for announcements which can be broadcast at agreed or established times. The advertising panels seem to be large posters or billboards, possibly also posters or advertising campaigns which could appear alongside fences, for instance at stadiums. I hope this fits with your study question.
La publicidad en carteles o la en vallas publicitarias es la forma más popular de la publicidad exterior en los Estados Unidos. Tiene su impacto sobre una gente mientras ofrece una buena relación calidad-precio.
Posteres de la pizarra o carteles muy grandes se ven normalmente al lado de carreteras frecuentemente usadas y ocupadas, poco antes de cruces de carretera y caminos. También pueden ser una forma de publicidad de calles principales.
https://www.promo-media.co.uk/advert-services/billboard-specialist/kent/royal-tunbridge-wells/
| Thanks! I understood that they were all advertising tools, just not the specific term for those two. So you believe "cuñas" are commercials and "plafones" are like billboards/posters, correct? |
Reference comments
Spain
Golf, Literature and Religion Specialist
Native in: Spanish
Works in: English to Spanish, French to Spanish, Spanish
plafones publicitarios // plafones de publicidad
https://www.google.com/search?q="plafones de publicidad"&sou...
https://www.google.com/search?q="plafones publicitarios"&sou...
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Note added at 35 mins (2021-03-01 23:36:23 GMT)
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Rectifico: no había visto lo de "cunas", que efectivamente son cuñas y se refiere a otro producto.
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Note added at 12 hrs (2021-03-02 11:43:36 GMT)
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Hola kaelne: no son la misma cosa. Las cuñas son publicidad por audio y figuran como un elemento más de la lista de productos publicitarios separados por comas.
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Note added at 14 hrs (2021-03-02 13:31:10 GMT)
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¡Qué bien que se haya aclarado la duda cuna/cuña! Saludos y mucha suerte con el trabajo.
| Pffff "de publicidad"! Gracias! Estaba buscando "plafones marketing/comercial/anuncio..." Muchas gracias por tu ayuda. Así que crees que "cuñas" y "plafones" son básicamente la misma cosa, verdad? |
| Sí, entiendo que son distintos, pero pensaba que sería algo parecido, pero uno sea más grande o algo así. Al final, me equivoqué--la palabra estaba bien escrito como "cunas," que literalmente traduce a "cradle," o una manera de exponer diferentes muestras de cerámica. En fin, muchas gracias por su ayuda. Ahora sé que "cuñas" es otra palabra para anuncios! |
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