remnant ad рекламные объявления, размещаемые на площадях, которые не удалось продать
| Creator: | |
| Language pair: | anglais vers russe |
| Definition / notes: | The term refers to space in newspapers that the advertising department has not managed to sell in their regular course of business. What they do then is put this "remnant ad space" up for sale at deep discount and if it does not sell even then, they "fill in" with ads for their own newspaper (such as subscriptions ads etc.). |
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