This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
wears his hair very short to the head
cause committal of the data to..

Glossary entry

English term or phrase:

Boilerplated guff

French translation:

le blabla habituel

Added to glossary by Yassine El Bouknify
Aug 18, 2020 13:38
3 yrs ago
31 viewers *
English term

Boilerplated guff

English to French Marketing Marketing
Writing well is often about vigilance. As marketers, one easy way to improve our writing is to try to weed out some of the boilerplated guff and clichéd collateralese that can sneak its way back into our copy when our backs are turned.
Proposed translations (French)
3 +2 le blabla habituel
3 +1 platitude
3 les lieux communs

Proposed translations

+2
4 hrs
Selected

le blabla habituel

me semble dans le bon registre
Peer comment(s):
agree Tony M : ...though it does slightly miss out the nuance of 'boilerplated' — regurgitated, standard text that are just trotted out, not even original blabla!
25 mins
whence "habituel"
agree Johanne Dupuy
2 days 19 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thank you "
+1
12 mins

platitude

Suggestion...

boilerplate = texte standard (sans orignalité), expression passe-partout
guff = bêtise, mais je pense pas qu'on ait besoin de le traduire ici car, en marketing, une platitude est déjà une bêtise...
Peer comment(s):
agree Cathy Rosamond : J'aurais traduit "platitudes insensées" ou "platitudes vides de sens".
13 mins
neutral Tony M : 'guff' ≠ 'bêtise' (= gaffe) — il s'agit en effet de texte enflé mais denué de sens réel
3 hrs
Something went wrong...
7 hrs

les lieux communs

suggestion
Something went wrong...
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search