Teasers in newspapers
Teasers are very brief pieces of either visual or textual information, or more commonly, a combination of both, that is presented on a prime page as a way to inform and excite a reader regarding information ‘buried’ in the inside pages.
http://www.herald.co.zw/teasers-in-newspapers/

A newspaper publisher recently said to me: “That thing across the top of the front page. We could sell that. It’s a prime spot, we could charge a premium.” The 'thing’ to which he referred was the coloured strip that runs under or over the masthead and is variously called the blurb, puff panel, skybox promo-panel, boost or teaser. Remarkably, in the UK, just about every newspaper uses one.
http://www.inpublishing.co.uk/kb/articles/is_your_blurb_doin...

https://sv.wikipedia.org/wiki/Puff_(journalistik)

Puffar/teasers i Polopoly
Du kan skapa och placera puff/teaser i vänsterspalt, mittspalt/löpsedel och högerspalt.
http://www.su.se/polopolymanual/guider/huvudredaktör/skapa-p...
http://www.su.se/polopolymanual/guider/huvudredaktör/skapa-p...

Det går att skapa en bildpuff, en bild som länkar till en annan sida, genom att skapa ett dokument under Sve/Bildpuff.
https://openlibrarysolutions.atlassian.net/wiki/display/CSL/...
visa bildpuff
show blurb with image element
https://openlibrarysolutions.atlassian.net/wiki/display/CSL/...

This is mainly so called blurbs that are used to lure the user into further reading
Det handlar om så kallade puffar som ska locka till vidare läsning
http://www.diva-portal.org/smash/get/diva2:158900/FULLTEXT01...